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A note to our readers: The IAPP has ceased publication of Inside 1to1: PRIVACY. The December 2012 issue is the final edition. We hope you continue to enjoy our daily newsletter, the Daily Dashboard, and our monthly newsletter, The Privacy Advisor.

Privacy Law Fundamentals, Second Edition Read More
SMB Tips To Consider (September 13, 2012)
According to Ron Mycholuk, public relations manager at the Better Business Bureau-Canada, new SMB owners are trying to build their brand and their reputation. They're doing this through advertising, word-of-mouth referrals, accreditations, etc. So, it’s vital for these SMB owners to do everything within their power to ensure their customers have a positive experience, not only during the transaction but afterwards as well.

"If the SMBs' initial clients are happy with the work and the experience," says Mycholuk, "They’ll tell others and increase the new company's exposure. Protecting the clients' privacy is an essential tool in showing that a company is trustworthy."
Mycholuk offers tips to consider.
The Masses As Data Controllers: What They Don’t Know Could Hurt You (September 13, 2012)
Several weeks ago, boxes of confidential records that contained client names, Social Security numbers, dates of birth and invoices were discovered in a public recycling bin behind a supermarket in Spartanburg, SC. Peggy Garland-Coleman, a tax return consultant who closed her CPA firm three years ago, said she discarded the records after several days of shuffling papers to determine exposure risks.
Best Practices in Drafting Plain-Language and Layered Privacy Policies (September 13, 2012)
Privacy policies have become long legal documents that most attorneys, let alone the average consumer, have difficulty understanding. They are meant to provide notice to individuals about data collection, use and disclosure policies. However, they are often complicated, long, unintelligible and, as a result, rarely read by the average consumer. It is important to change this reality. Below are a few best practices in drafting plain-language and multi-layered privacy policies that should help reverse this trend and help the average consumer read and understand your privacy policy.
Watch out for data privacy: A primer on risks (September 1, 2012)
This article will focus on data privacy compliance. Any time a business collects, stores or shares information about consumers, data privacy questions must be asked and answered.