Europe’s Regulations Offer a Glimpse at Possible Effects in U.S. (July 13, 2012)
While the U.S. debates enacting tougher privacy rules, "Europe offers a laboratory for studying their economic impact," reports MIT's Technology Review. Advertisers say EU-style laws would "hobble investment and innovation," citing their negative effect on Europe's €20.9 billion online advertising sector. And MIT's Catherine Tucker found in her 2010 study that within European countries that implemented the EU's 2002 e-Privacy Directive, online ads' efficacy dropped 65 percent. A survey released this year by Harvard Business School's Joshua Lerner indicates European regulations have scared off investors by 73 percent. Others, however, have found the rules a boon to business.
Academics, Advocates Call for Privacy “Nutrition” Labels (July 13, 2012)
The way Carnegie Mellon University's Lorrie Cranor counts it, if the average American read the privacy policies of every unique website they visited, they would spend more than 200 hours a year struggling through single-spaced details written by lawyers on how those sites use information they gather on users.
Everything Old Is New Again (July 1, 2012)
Over the last several years, there has been ever-increasing interest in finding an all-encompassing solution to the pervasive issue of managing online privacy. Concepts including "Privacy by Design" and prescriptions like the NAI's "Opt Out of Behavioral Advertising" are the latest attempts to address concerns about online privacy and thereby forestall the implementation of new regulatory regimes that could preclude information collection and the use of such advertising to address consumers' interests and needs more effectively and efficiently.