Greetings (June 10, 2011)
Two events in recent weeks have garnered much attention in data privacy and protection circles. The e-G8 Forum in Paris last month showcased the unprecedented attention being paid to data privacy at the highest levels.
Companies finding privacy strengths give a competitive edge (June 10, 2011)
Just as a decade ago, the idea of online social networks connecting hundreds of millions of family members, strangers and friends across the globe in split seconds seemed far-fetched at best. Even search engines could not deliver today's at-a-click results to every imaginable query, and the thought of unlimited e-mail storage capacity in a virtual cloud was hardly the topic for discussion around the dinner table. Similarly, the phrase "online privacy" was not what the public was thinking about.
Consumer Perceptions of “Do Not Track” (June 10, 2011)
Initial results of a study titled "User Perceptions of Do Not Track" show that Internet users link the term "do not track" to behavioral advertising, but then also revealed that consumers might define the term differently than Web companies, according to a MediaPost report.
Preceding a recent World Wide Web Consortium workshop, researcher Aleecia McDonald asked 200 Internet users what kind of data would be collected after activating a do-not-track option. Nearly 40 percent of respondents felt that "nothing at all" would be collected. Fifty-one percent of those polled indicated that they would not be surprised if nothing changed after they activated a do-not-track option. Eighty-one percent said it was the first time they had heard the phrase do not track.