Greetings (March 10, 2011)
I write these words from our annual Global Privacy Summit in Washington, DC, where privacy and data protection professionals have gathered to learn, teach and network about the issues we face each day. The volume of these issues—and their complexity—is increasing. This is reflected in the number of practitioners in attendance and in the conversations they are having in breakout sessions, in hallways, at networking events and over dinner at the end of the day.
Anonymity Matters (March 10, 2011)
A PubMatic study asked about 500 Internet users how they feel about advertisers tracking their online activities. MediaPost reports the study found that the anonymity of the data and how the data is used matters to respondents. Once respondents understood that only anonymous data was used for ad targeting, 40 percent changed their response from disapproving of the practice to approving of it. PubMatic's vice president of marketing said, "Everyone knows the user's privacy is paramount and that we provide a service to them. Understanding the 'how' and the 'why' changes everything."
Roundup on “do not track” (March 10, 2011)
The U.S. Federal Trade Commission in December released a report on consumer privacy that called for a "do-not-track" mechanism by which Internet users could opt out of having their browsing activities monitored. The call provoked sensational response, with online privacy advocates and some politicians singing support and online advertising industry officials warning that such a mechanism could bring the Internet as we know it to its knees.
Privacy rules and regulations marketers need to know (March 10, 2011)
If you hear "CAN-SPAM" and think of spiced ham or think "C-28" is a Chinese restaurant combo platter, you're either really hungry or--more likely--you're in need of a refresher on the rules for e-mail regulations. Recently, there has been an increase in e-mail regulations. The CAN-SPAM Act, passed in 2003 and amended in 2008, was one of the earliest legislative efforts to rein in spam and ensure e-mail regulations. Just this past year, on December 15, 2010, Canada passed the C-28 Anti-Spam Act, making the sending of unsolicited commercial e-mails to or from Canada a prosecutable offense. Another bill--H.R. 5777, the Best Practices Act--is being discussed in the U.S. If passed, that bill will require transparency and disclosure when organizations collect personal data about online users' behavior and will only allow data recording from users who opt in.