Greetings! (September 10, 2010)
Few technological developments will impact data privacy as significantly as the smart grid. The smart grid will transmit energy usage data, in some cases down to the appliance level, from households to energy suppliers, resulting in a rich cache of some of our most intimate information.
Xcel Energy: Building privacy into the smart grid (September 10, 2010)
Smart grids are on their way to becoming mainstream, but what does that mean for consumers, whose detailed household energy data will be aggregated and potentially shared in ways previously unimagined? Should retailers, marketers, defense attorneys and law enforcement have access to the data?
Survival of the fittest 2.0 (September 10, 2010)
Like gestation, postmodernism and the months between an election and inauguration, the world is at one of those in-between moments. The lower tech world is nearly dust, but the brave new world has yet to fully take over. In terms of media and marketing, it is the moment, perhaps, when the old guard will need to adapt in order to avoid a digital age death sentence.