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A note to our readers: The IAPP has ceased publication of Inside 1to1: PRIVACY. The December 2012 issue is the final edition. We hope you continue to enjoy our daily newsletter, the Daily Dashboard, and our monthly newsletter, The Privacy Advisor.

Privacy Law Fundamentals, Second Edition Read More
Greetings! (August 2, 2009)
Recent amendments to Germany's Data Protection Act restrict marketers' data collection practices and have businesses inside and outside of the country scrutinizing their methods. In the U.S., lawmakers in the state of Maine passed a bill in June restricting what they call "predatory" marketing practices involving minors...
Privacy’s Nutrition Label (August 1, 2009)
The need for more simplified privacy policies isn't exactly breaking news. For years, consumers--at least those few who bothered to read them--flailed amid the policies' mix of dense legalese and impermeable jargon. While pundits and consumer advocates railed against the worst offenders and pressed the need for a different approach, it's not as if they could do much about how, say, Best Buy or Bank of America framed their privacy/information-sharing disclosures. Behind the scenes, however...
Opt In Or Opt Out For Global Direct Marketing? (August 1, 2009)
U.S.-based corporations sending direct-marketing messages outside the States face a maze of regulations that could ground marketing campaigns before they get started. In these situations, a carefully planned privacy-consent strategy can help maximize the available returns on marketing expenditures. Companies with headquarters in the U.S. often target Canada as their first non-U.S. destination for expansion because of its proximity and common language. But despite Canada's proximity, its requirements for the level of consumer consent needed to send direct marketing can differ substantially...