Greetings! (May 1, 2008)
Two companies, two approaches to developing a privacy program; yet both represent important considerations for today's privacy professional. Best Buy is a consumer technology retailer that has aggressively carved out a place among the best known and most successful brands in today's marketplace. Understanding the customer means collecting and analyzing data, but in the case of Best Buy, it also means taking possession of...
Best Buy: Using Privacy Awareness to Build Customer Centricity (May 1, 2008)
According to Best Buy’s Chief Compliance Officer Todd Hartman, the company’s strategy of customer centricity is premised on the its belief that it can better serve its individual consumers by learning more about them. This means privacy is a business priority, because success depends on maintaining customers’ trust that their personal information is handled properly.
Chevron: Promoting Privacy as a Matter of Ethics (May 1, 2008)
With 62,000 employees and operations in 180 countries, Chevron is the sixth largest corporation in the world. It’s also on the verge of becoming the first petroleum company to pursue binding corporate rules (BCRs), a comprehensive approach toward complying with EU data-protection laws, which are among the most stringent in the world. The company believes that good information safety practices are critical to its success as a good corporate citizen and a respected employer.