Greetings! (February 1, 2008)
When I speak with privacy professionals across the globe, one question I often hear has to do with getting in the ear -- or merely on the radar -- of the executive suite. That's a symptom of the fact that there are still some companies out there for which privacy is a check-off item, not a strategic endeavor. The good souls with whom I speak wish to elevate their functions within the organization and demonstrate that...
Countrywide: Higher Sales Via Privacy Choice Management (February 1, 2008)
Monetizing the value of privacy and consumer trust is difficult, but that is exactly what privacy officers at Countrywide Financial are doing. This article describes how the company’s Enterprise Preference Management System (EPMS) offers consumers more privacy preference options, allows for easier management of these preferences, and increases the number of customers who are eligible for marketing campaigns for other Countrywide products.
Protecting Privacy Key to Corporate Ethics (February 1, 2008)
Ethisphere’s 2008 list of the 100 Most Influential People in Business Ethics features a number of privacy boosters from around the world — starting with the top ranked nominee. This demonstrates how much of a concern privacy has become among A-list executives with sterling ethical reputations. Ethisphere’s executive director describes how a proactive approach to privacy and security is quickly becoming a hallmark of smart and ethical companies.