Greetings! (December 1, 2007)
As organizations increasingly embrace the power of trust in building and maintaining relationships with every customer, some companies are emerging as stand-outs in understanding the importance of stoking that trust everyday. This month's lead story looks at the results of the Unisys Trusted Enterprise study, which found that the link between trust and privacy/security varies considerably among consumers across eight European countries. The results suggest to the firm's head of enterprise security in continental Europe that organizations need to tailor privacy and security practices to each market and each type of relationship.
Procter & Gamble Builds Trust in E-Commerce (December 1, 2007)
Have you ever wished there was one Web site where you could direct any employee or consumer anywhere in the world to get up to speed on personal privacy protection? Sandy Hughes of the Procter & Gamble Company may have granted your wish. With a steady stream of phishing attacks against its brands, consumer agility with email and the Internet has also become a bottom-line factor at P&G.
Tailor Privacy to the Consumer (December 1, 2007)
While the number of pundits who downplay the link between trust and privacy and/or security has declined precipitously in the wake of well-publicized security breaches by private- and public-sector organizations, there remain a few holdouts. They claim that trust is inherently unmeasurable and that linking it to something few consumers truly understand -- data protection and its complexities -- makes it even more so. A recent survey of 3,669 consumers across eight European countries provides even more fodder for debate. According to the Unisys Trusted Enterprise study, the link between trust and privacy/security varies considerably from one country to the next.