Alex Wright: Back to Information’s Future (September 1, 2007)
For today's information stewards, including the community of privacy professionals, developing systems to protect the integrity of data is central to maintaining the balance between productivity and protection of the individual. Technology has produced an explosion in the way we create, store and communicate information, and the pace only promises to quicken in the future. Information overload is not an insurmountable problem, however, and according to author Alex Wright, the way forward may be found in our past.
Privacy and the Bottom Line (September 1, 2007)
Any number of studies over the past decade have taken big-picture looks at consumers' attitudes toward online privacy, and specifically what incentives would prompt them to surrender personal information in the online environment. Few, however, have attempted to put a price tag on privacy. A recent Carnegie Mellon University study did just that, and its conclusion could prove quite interesting to companies struggling with privacy/trust issues in the online-selling space.
Greetings! (September 1, 2007)
It will take more studies and the continued perseverance of chief privacy officers to demonstrate that privacy can positively impact an organization's bottom line. But in the meantime, there is a recent study done by Carnegie Mellon University that bolsters the body of evidence that sound privacy practices can positively impact a consumer's experience. The researchers found in this new study that consumers are more likely to buy products from sites with strong privacy policies.