Greetings! (May 1, 2007)
This month's stories focus on one of the privacy profession's bread-and-butter issues: trust. Building, maintaining and nurturing trust is an intrinsic element of any enduring relationship -- and it is no different in the connections a company has with its customers. As executives and thought leaders focus on the importance of trust after an era that saw an erosion of trust related to corporate scandals, experts note that chief privacy officers have a unique role in the equation because privacy is one of the tangible currencies of trust.
Model Privacy Notices: A New Era (May 1, 2007)
When model privacy notices started appearing in consumers' mailboxes about eight years ago, consumers were unsure what to make of them. Mandated by the Gramm-Leach-Bliley Act, the annual notices were intended to inform consumers what financial institutions were doing with their financial and/or personal data and apprise them of their rights to limit any information-sharing. Thick with legalese and printed in two-point fonts, the notices were often swiftly deposited into the trash.
For CPOs and Their Firms, Good Will + Competence = Trust (May 1, 2007)
Chief Privacy Officers can feel like the neglected stepchildren of their companies. Often brimming with knowledge about how all corners of the business use information to create value, few CPOs have been invited to the Executive Committee retreats where business strategy is formulated. That might be starting to change.