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A note to our readers: The IAPP has ceased publication of Inside 1to1: PRIVACY. The December 2012 issue is the final edition. We hope you continue to enjoy our daily newsletter, the Daily Dashboard, and our monthly newsletter, The Privacy Advisor.

Privacy Law Fundamentals, Second Edition Read More
The Two Sides of Social Networking (March 1, 2007)
Social networking Web sites are getting a lot of attention these days. From Google’s $1.65 billion acquisition of YouTube, to the new television series development deal between FaceBook and Comcast, the popularity of social networking sites is proving lucrative for those properties that have captured significant audiences. The vigor with which people are engaging in these digital communities has investors dreaming of profits as innovators work feverishly on ways to monetize the traffic and rabid loyalty that certain communities generate...
E-Loan:  Maintaining High Privacy Ratings (March 1, 2007)
Investments in privacy have delivered for E-Loan, including high consumer marks for privacy that continue to improve. According to the leading American benchmark on this question – the TRUSTe/Ponemon Institute Most Trusted Company for Privacy survey – E-LOAN, Inc. ranked 17th in 2004, 16th in 2005, and 3rd in 2006. “E-LOAN rated highly again in 2007,” said Larry Ponemon, who is about to release this year’s survey results. The Customer Respect Group also gives high marks to...
Greetings! (March 1, 2007)
Companies are adept at tapping the creative minds in their midst for ideas on new ways to use customer information for marketing and advertising purposes. Some companies get it right while others fail. Take social networking sites. As this month’s timely feature on the popularity and promise of social networking sites indicates, these models are...