New guidance issued by the Information Commissioner’s Office (ICO) cautions app developers to “ensure they do not misuse customers' data,” BBC News reports. Noting statistics involving app users’ decisions not to download apps due to privacy concerns, the ICO recommends clarity about what user data is accessed and why. "The app industry is one of the fastest growing in the UK, but our survey shows almost half of people have rejected an app due to privacy concerns," the ICO’s Simon Rice said, adding, “It is important that developers tackle this issue by making sure their apps look after personal information correctly.”
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