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ICO: Cookie Replacements Must Follow Rules

ONLINE PRIVACY—UK & U.S.

November 7, 2013

The UK Information Commissioner’s Office (ICO) has acknowledged that it’s aware of initiatives to forego cookies for new tracking technologies and says these new technologies will need to abide by the same rules as cookies, Out-Law.com reports. Encouraging a Privacy by Design approach, an ICO spokesperson said companies must be upfront with customers and offer “users a clear choice as to the options available to them." Meanwhile, Mozilla’s plans to automatically block certain cookies in its browser are on hold after it announced plans to work with the Cookie Clearinghouse initiative at Stanford University on a “more nuanced approach.” The organization now says it’s unsure whether it will adopt the feature.
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