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How Baidu Wraps Privacy Into New Products


February 21, 2014

The world's second-largest search engine, China-based Baidu, is continuing to look at expansion into emerging markets. Whenever it approaches a new market, Global Marketing Director Richard Lee explains, dedication to privacy is part of the company's communications. "China is actually doing a great deal to keep in line with modern times,” he tells The Privacy Advisor in this exclusive, adding, “I agree that maybe we at Baidu need to do more to prove that we respect privacy than some Western companies, but we don't lack those kinds of concepts here in China. We want to keep in line with international standards."
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