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Daily Dashboard | Hoffman: Businesses Benefit from Proactively Addressing Privacy Related reading: A view from Brussels: EDPS sends signal on data transfers 

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David Hoffman, CIPP/US, examines the value of privacy in the digital economy for Harvard Business Review. “While a digital economy requires businesses to rethink priorities and practices, this doesn’t have to be a burden,” he writes, suggesting “privacy protection should be a practice as fundamental to the business as customer service.” With consumer trust eroded by their perceptions of organizations’ level of privacy protections and concerns about security breaches, Hoffman contends that “any business will benefit from proactively tackling privacy issues in one of three primary ways: protecting your brand, offering a competitive advantage from integrating privacy and security features into products and services and creating new products and services designed to protect personal data.”
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