European Data Protection Digest

Garante Releases Rules on Spam and Viral Marketing

PRIVACY LAW—ITALY

August 1, 2013

The Italian Data Protection Authority (Garante) has released, earlier this month, a set of rules dealing with spam and viral marketing. The provision, named “Guidelines on Marketing Activities and Spam,” is intended to fight the abuses of marketing communications and to promote fair commercial practices towards users and consumers.
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