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FTC To Ramp Up Advertising Privacy Enforcement

CONSUMER PRIVACY—U.S.

October 1, 2013

AdWeek profiles Federal Trade Commission (FTC) Director of Consumer Protection Jessica Rich and recent remarks she made to the advertising community in New York City. “The FTC has long had a focus on national advertising,” she said. “We’re by no means finished.” Specifically, Rich noted the agency will step up enforcement in the digital arena, including mobile advertising disclosures. “This will be an area of increased law enforcement in the coming year,” she said. In addition to the “numerous privacy concerns” in the Big Data sphere, Rich said, “The NSA and Snowden incidents have done a lot to raise awareness about the collection of consumer data,” adding, “Consumers should be able to expect basic privacy and security protections.”
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