In a feature for AdWeek, the Federal Trade Commission’s (FTC) Jessica Rich discusses her new role as director of the FTC’s Consumer Protection Bureau. Rich says “native advertising” will be big with the FTC in the near future. “I want to make a broader push into mobile, mobile security, mobile payments, making sure we are able to bring mobile investigations, just as we are able to bring brick-and-mortar investigations.” She adds that the time for privacy legislation has come. Meanwhile, recent data breaches at Target and Snapchat have incited calls from Washington, DC, for legislative action and raised questions about the FTC’s efficacy on data protection.
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