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FTC Denies Company’s Consent Method

CHILDREN’S PRIVACY—U.S.

November 14, 2013

The Federal Trade Commission (FTC) has denied AssertID’s application seeking approval of a parental consent method. The FTC said in a letter to the company that its proposal “failed to provide sufficient evidence that its method would meet the requirements” under the Children’s Online Privacy Protection Act. The company hoped to use a method called “social-graph verification,” but the FTC said in a 4-0 vote there hadn’t yet been sufficient research or testing to prove its efficacy.
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