FPF, Industry Team Up for Retail Location Analytics Best Practices
CONSUMER PRIVACYJuly 17, 2013
The Future of Privacy Forum (FPF) announced yesterday it will work with a group of retail location analytics technology firms, including Euclid, WirelessWERX and others, to develop privacy best practices. The firms have been the subject, lately, of unflattering press articles, and have come under scrutiny by lawmakers including Sen. Al Franken (D-MN). “By being transparent about what is going on, location companies and retailers can make sure shoppers understand the benefit of the bargain,” said Jules Polonetsky, CIPP/US, Director of the FPF.