The market research industry has been collecting information on consumer behavior and attempting to analyze it for predictive purposes for over a century, long before the term “Big Data” was coined. Today this industry is at the forefront of the movement to collect, analyze and exploit vast amounts of information about what people buy, from whom and where using powerful technological tools previously unimagined. Join Gary Kibel, CIPP/US, of Davis & Gilbert LLP; George Pappachen, CPO at The Kantar Group, and David Stark, CIPP/US, VP at GFK, on February 6 for a virtual conversation to explore the interplay between new data sources and uses, the tension between self-imposed industry standards and regulatory guidance and the potential consequences emerging from Congressional inquiries and consumer expectations.
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