With big-name providers reducing prices to beat the competition for cloud services, ZD Net reports on Finland-based UpCloud, which believes customers’ desire for privacy means the “opportunity to break into the sector has never been greater.” Some customers, UpCloud’s Antti Vilpponen says, “want to stay away from U.S. companies,” increasing the demand for non-U.S. providers. “Naturally we comply with the laws of the countries where we operate, but as customers' personal information is always stored in Finland, that stays under Finnish law," Vilpponen said. Other European companies are also looking to “tackle the U.S. privacy issue,” the report states, suggesting “North America … is seen as potentially easy pickings for European startups that focus on privacy.”
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