The Digital Marketing Association says it will be releasing new guidelines for best practices on data breach protection, Broadcasting & Cable reports. The guidelines will include advice on data minimization, transparency on data use and cleaning and purging instructions. Meanwhile, a liability insurer at KPMG says the firms that need cyber insurance the most aren’t investing in it. Following the Target breach, the Retail Industry Leaders Association has launched an initiative to provide additional safeguards for consumer transactions, and the co-founder of a new service says it has struck the right balance between employee privacy and corporate security.
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