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DMA Calls for New Privacy Laws; Marketing Questions Persist

BEHAVIORAL TARGETING—U.S.

October 30, 2013

The Direct Marketing Association (DMA) is asking Congress “to overhaul privacy laws in order to protect companies' ability to use data for marketing purposes,” MediaPost reports. The DMA’s requests include asking Congress “to invalidate state laws ‘that endanger the value of data’ and to prohibit consumers from bringing privacy class-action lawsuits,” the report states. On the subject of direct marketing, a Forbes report entitled “Kroger Knows Your Shopping Patterns Better Than You Do” looks at one of the nation’s leading grocery store chains' ad campaigns. Meanwhile, in a separate incident, a DMA e-mail campaign this weekend “reportedly hit more than 100 spam traps and e-mail boxes of some of the world’s most prominent anti-spammers.”
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