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Data Broker Settles With NJ Attorney General

BIG DATA—U.S.

November 27, 2013

A firm specializing in the tracking of car buying has settled charges with New Jersey’s attorney general after it was accused of using code to identify websites visited by its customers without their knowledge or consent and selling the harvested data, InformationWeek reports. At least 181,000 consumers were affected. The Tennessee-based data broker in question, Dataium, has been fined $99,000, payable over the next two years, and will be liable to pay a suspended amount of $301,000 if the company fails to comply with the settlement over the next five years. New Jersey Division of Law Director Christopher S. Porrino said, “Dataium allegedly used software code to track the websites visited by consumers without their knowledge or consent. The company also allegedly transferred the personal information of 400,000 consumers to one of the largest data brokers in the world.” Meanwhile, the city of San Diego, CA, has settled with a family after their DNA was swabbed without their consent by police.
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