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Consumers Trusting Fewer and Fewer With Their Data


January 10, 2014

“People are becoming more aware of the data being collected about them online. And that's eroding the trust they have with collecting companies,” Ad Age reports. The statement is based on research by McCann Truth Central shared at this week’s Consumer Electronics Show (CES). The McCann Truth Central survey examines which companies consumers see as “the greatest threat to the future of privacy” while also highlighting which they trust with their data. The Ad Age report also highlights comments by Federal Trade Commissioner Julie Brill at CES that “we need legislation around privacy … We actually need specific data-broker legislation.” Meanwhile, amidst privacy concerns, anonymous search engine DuckDuckGo has announced 2013 saw more than one billion searches made—its biggest year to date.
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