Canada Dashboard Digest

Consumer Groups Challenge Wireless Tracking

BEHAVIOURAL TARGETING

January 31, 2014

Public Interest Advocacy Centre and the Consumers' Association of Canada have filed a complaint with the Canadian Radio-television and Telecommunications Commission (CRTC) questioning Bell Canada’s tracking of how “wireless customers use the web, what they watch on TV and their phone call patterns in order to deliver targeted online advertising.” The groups suggest the practice is an “abuse of privacy,” the report states, noting the CRTC has said it is reviewing the complaint. The Office of the Privacy Commissioner of Canada has confirmed it received “more than 150 complaints about Bell's data collection,” and is reviewing whether the data collection is compliant with the Personal Information Protection and Electronic Documents Act.
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