Daily DashboardEuropean Data Protection Digest

Consumer Group: Cookie Concerns Continue

ONLINE PRIVACY—EU & UK

March 3, 2011

An investigation by Which?, a consumer group, that points to difficulties for Internet users to manage local shared objects--more commonly known as Flash cookies--is sparking a push for stricter online legislation. The Guardian reports on the difficulties of removing local shared objects from hard drives and features comments by Sarah Kidner of Which?, who suggests, "If such practices are happening without the user's knowledge, it is pretty serious and could be in contravention of data protection law." A member of the group's legal counsel says that "as the online behavioral advertising industry innovates to collect ever more data," both the UK Information Commissioner's Office and the EU need to address such technologies.
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