ANZ Dashboard Digest

Complaints About Survey Rolling In

PERSONAL PRIVACY—NEW ZEALAND

July 22, 2011

Privacy Commissioner Marie Shroff and others have received complaints about the NZ Post's survey asking citizens more than 50 questions about their hobbies and preferences to be used for marketing purposes, reports The Timaru Herald. Though it has been redesigned since a similar 2009 survey that Shroff deemed a "systematic, large-scale breach," she still has concerns. "The survey attempts to collect a massive amount of detailed and sensitive personal information using a competition to entice New Zealanders to participate," Shroff said in a letter to the NZ Post. A NZ Post spokesman says that the company has taken Shroff's concerns seriously but it disagrees with her view of the survey. 
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