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Companies Shifting To Meet Consumer Expectations

ONLINE PRIVACY

August 1, 2013

Forbes reports on products that are changing based on consumer expectations of privacy. Pinterest is now offering users a Do-Not-Track option. Google Now is a digital assistant capable of alerting users if a flight is delayed or a particular route is backed up with traffic, but Google reserves the service’s full functionality for those users who don’t mind their locations being tracked, the report states. And Facebook’s latest ad offerings target users based only on age and gender rather than more granular data.
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