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Brill Calls for “Reclaim Your Name” Program

BIG DATA—U.S.

June 27, 2013

Federal Trade Commissioner Julie Brill has called on Congress to legislate a “Reclaim Your Name” program, AdAge reports. Suggesting that Big Data brokers are “taking advantage of us without our permission,” the program Brill has called for would establish technical controls allowing users to access the information data controllers have stored about them, then control it and correct it, the report states. The program could work in tandem with the still-being-negotiated Do-Not-Track (DNT) mechanism, Brill said, adding that she urges “the W3C stakeholders to forge ahead and reach consensus” on DNT. The Direct Marketing Association expressed surprise at Brill’s announcement, noting it has been in talks with her recently on increasing transparency.
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