Daily Dashboard

AT&T Offers Discount To Users Willing To Be Tracked

BEHAVIORAL TARGETING—U.S.

December 12, 2013

AT&T has recently rolled out plans to offer high-speed Internet, including a 30-percent discount for users willing to be tracked, Forbes reports. AT&T’s Fletcher Cook said, “With AT&T Internet Preferences, you allow us to use your web browsing activity … to provide you with more relevant offers and advertising.” Cook also said the company will not sell personal information. Those choosing not to take the discount will not get targeted ads but will still have data about them tracked. “We keep your personal information only as long as needed for business, tax or legal purposes,” he said, adding, “For those that don’t (opt-in), information is safeguarded the same way.”
Full Story