Blouin News reports on a shopping app that tracks consumers and gives them discounts based on their location. Capable of detecting microlocation—detecting such minute details as the aisle of a store in which a consumer is standing—it communicates with the Bluetooth in users’ cellphones and alerts them to tailor-made discounts. The app’s investors and CEO “are betting on the fact that consumers won’t mind tracking if they get a significant payback from it,” the report states. The app raised $8 million in venture capital Tuesday.
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