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A new approach to notice and consent has been around for at least a couple of years now. The Microsoft whitepaper was released late 2012, and several subsequent books by privacy thought-leaders have developed this theme, which makes sense. Individuals ought to be given the opportunity to shape their profiles and to have a role in transactions involving their data, and notice and consent will no longer suffice. Equally, entities that stand to benefit from the information should protect their source if they wish to guarantee the future supply of valuable data.

If this approach is accepted, some of the stories this week indicate that there is still a long journey ahead. Whilst many entities still appear to treat privacy as a compliance issue, and one where boundaries should be pressed, others continue to succeed based on adoption of the new approach. It will be interesting to see how this divide plays out in terms of commercial success. That other old chestnut of balancing the right to information against the right to privacy also gets some play this week in the opinion piece titled “Privacy starts to bite.” To hear all about it and ask your own questions of the experts, make sure you book your place at our Privacy Awareness Week breakfast discussion on 6 May as debate on the Australian Law Reform Commission paper on serious invasions to privacy in a digital age continues.

A safe and very Happy Easter to you all,

Emma Hossack

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