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In a surprise turnaround, according to IDG News Service, Google will begin offering data processing agreements to websites using Google Analytics in the EU, Iceland, Norway and Switzerland. Since 2011, Google has only offered the agreements in Germany, but after pressure from the Article 29 Working Party to make the agreements EU-wide, Google said in a statement, “Over the last few years, Google Analytics customers have asked us to offer data processing agreements that clarify how Analytics data is stored, used and secured. In response to this demand, we’re pleased to provide an optional data processing agreement to Google Analytics customers,” adding, so far, the agreement will only be available in English. The Dutch data protection authority (DPA) has not yet commented, but one privacy expert said the move is significant, adding, “It’s clearly the result of the close coordination of the different DPAs in this case.” Meanwhile, the U.S. Supreme Court has declined a Google Adwords privacy lawsuit.
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