CMO reports on Association for Data-driven Marketing and Advertising CEO Jodie Sangster’s comments against the government’s plans to impose data breach notification requirements on Australian businesses. If passed, proposed breach notification will come into effect in March and will require government agencies and private organisations to notify customers of serious data breaches when they occur, the report states. Sangster has called the law “ill-considered,” noting the industry has guidelines in place for breach notification. “It comes at a time when businesses large and small are already grappling with the most extensive changes to privacy legislation seen in the last 10 years,” Sangster said.
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