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ADMA Calls for New Breach Code

PRIVACY LAW—AUSTRALIA

June 27, 2013

The Association for Data-driven Marketing and Advertising (ADMA) has called for the privacy commissioner to consider a new voluntary code for data breaches and stop compulsory notifications from being approved by the Australian Senate, CMO reports. The association says it is willing to work with the commissioner on a new code to replace the current Data Breach Notification Guide of the Office of the Australian Information Commissioner and the current legislation debated by Australian Parliament. Banks are also opposing mandatory breach requirements. The ADMA says the current plan’s requirements would cripple hundreds of thousands of Australian businesses. Meanwhile, ITnews reports the Privacy Alerts bill looks set to pass the Senate.
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