At a recent meeting of digital ad agencies, representatives indicated a lack of concern about the future safety of customer data, despite recent hacks at Target, Neiman Marcus and Snapchat, Forbes reports. The agencies said clients are excited about hyper-location data tools. Asked what the biggest hurdles may be to marketing on mobile and whether privacy and security were top-of-list, agencies instead cited a need for bigger audiences and getting technology startups to explain how their tracking products work. The director of mobile strategy at Horizon Media said while clients are excited about new data, they rely on the ad agencies to be sure privacy issues are addressed.
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