The group that manages privacy self-regulation for the video game industry, the Entertainment Software Rating Board (ESRB), has increased its program to include mobile apps and the upcoming changes to the Children’s Online Privacy Protection Act (COPPA), AdWeek reports. With COPPA changes to go into effect July 1, the group focused on ways of obtaining parental consent, creating short-form privacy notices for apps and dealing with the expanded definition of personal data to include photos and videos, the report states. Dona Fraser, vice president of the ESRB Privacy Certified program, said “achieving compliance with requirements like COPPA can be complicated, particularly for rapidly evolving platforms like mobile.” The ESRB is also in the process of issuing certifications to its members and awaits Safe Harbor status from the Federal Trade Commission.
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