In an opinion piece for The Hill, columnist David Hill discusses Big Data’s role in campaign polling. The methods “threaten to trample on privacy and confidentiality,” Hill says, wondering from where the lists of potentially persuadable voters originate and what is done with their answers after phone polling occurs. “Confidentiality must be preserved to sustain the broad-based cooperation of the public,” Hill opines, noting that if trust in such anonymous polling is broken, respondents will stop participating. “Pollsters must not succumb to Big Data’s entreaties to sell out our principles,” he says.
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