Forbes reports on data broker Acxiom’s attempt to provide consumers with access to their personal data. With information on nearly one billion online users and pressure from the Federal Trade Commission for data brokers to be more transparent, the company has been working on providing consumer access but has run into some obstacles. Outgoing Acxiom Chief Strategy and Marketing Officer Tim Suther said the process has been “enormously difficult” since all the “systems that have been built up over the years have been built up with an eye for serving marketers” and there are security and consumer authentication challenges. Suther said the company does not plan to charge consumers for accessing their dossiers, but with constant data updates, a complete file “is like an anomaly,” he said, adding, “The initial release will have a pretty healthy amount of information, and we intend to iterate based on top of that.”
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