Federal Trade Commissioner Maureen Olhausen still worries that restricting companies’ permissible data collection could hamper online ad startups. In a recent speech at a Digital Advertising Alliance conference, Olhausen said that “reducing the flow of information in the marketplace” could impose barriers to entry by precluding new companies from “obtaining valuable information that incumbents already possess,” MediaPost reports. Olhausen’s comments reflect concerns already raised about new privacy regulations by ad firms who worry that being designated a “third-party site” will prevent them from collecting data first-party sites, such as Amazon, for example, are permitted to collect.
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