When it comes to complying with COPPA changes going into effect July 1, “Industry advocates paint a dire scenario of costly audits, abandoned projects and disrupted business models,” POLITICO reports, while privacy advocates and the Federal Trade Commission “view the expanded rules as vital to protecting kids.” The changes include requiring additional types of companies to get parental consent before collecting information from children under the age of 13. Additionally, the changes broaden the definition of personal information, which will now include photographs and videos. DLA Piper’s Jim Halpert suggests, “The proposed rule will likely dry up the market for behavioral advertising on child-directed sites.”
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