In the 2012 Presidential race, the Obama for America 2012 campaign wanted to send e-mail messages to supporters asking them to contact other potential supporters and provide personal information in order to facilitate such action. The campaign decided against it in the end. “We couldn't do the whole experiment we wanted to do, because people were really worried about sending out personal information over e-mail,” said Rayid Ghani, chief scientist of the campaign. Ghani was one of the political advisers who spoke at a recent conference on political campaigns' use of data mining, MediaPost reports.
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