ANZ Dashboard Digest

Opinion: Google May Know Us Best

BEHAVIOURAL TARGETING

May 2, 2013

In her latest column for The Sydney Morning Herald, Annabel Crabb humorously muses on Google’s practice of electronically “reading” e-mails by using complex algorithms to scan them and glean information to target advertising directly to the user’s inbox. She notes that the practice raises privacy concerns and is still imperfect—Google seems to think she has a cat merely because one of her e-mails contained the word—noting the “obvious” privacy implications of the practice.
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