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Data Cache Delivers Predictive Analytics

ONLINE PRIVACY

April 30, 2013

CNN reports on Google’s predictive search feature, Google Now, which uses the cache of data Google stores on individual users to target them with the information it deems most relevant to their needs at any given moment. The feature was rolled out for iPhones and iPads this week and is based on users’ search histories, location information and Gmail confirmations for flights, hotel bookings or restaurants, for example. “We’re providing answers before you’ve even asked the question,” said Google’s director of product development.
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