ANZ Dashboard Digest

New Direct Marketing Restrictions


April 25, 2013

On 1 April, the new Personal Data Privacy Amendment went into effect, restricting the activities of direct marketers, reports The Standard. After public outcry over the sale of 2 million users’ personal data by Octopus Holdings in 2010, the privacy commissioner enacted new, tougher regulations. “The new law criminalises companies that do not notify customers about using their personal data for direct marketing,” the report states. According to one expert, the new regulations will protect consumers and make them “feel more confident in allowing businesses to use their data.” Meanwhile, in a letter to the South China Morning Post, Secretary for Constitutional and Mainland Affairs Philomena Leung explains the changes made to the Personal Data Privacy Law.
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