In a speech to the advertising industry this week, Federal Trade Commission Chairwoman Edith Ramirez impelled the industry to work with the World Wide Web Consortium to develop a browser-based Do-Not-Track standard. AdWeek reports Ramirez’s position surprised attendees by implying that the Digital Advertising Alliance's (DAA) self-regulatory program doesn’t suffice and championing cookie-blocking initiatives by Mozilla and Microsoft. DAA Counsel Stu Ingis reacted saying, "We keep getting demagogued by the FTC…The DAA’s program covers 100 percent of the advertising ecosystem,” adding, “The problems have been caused by two browser companies." Sen. John (Jay) Rockefeller (D-WV) is also pushing for Do-Not-Track and has scheduled a hearing on the issue next Wednesday.
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