Daily Dashboard

IAB Asks FTC for Delay on New COPPA Implementation

CHILDREN’S PRIVACY—U.S.

April 16, 2013

Changes to the privacy rules within the Children’s Online Privacy Protection Act (COPPA), slated to be published by the Federal Trade Commission (FTC) in the form of FAQs “sometime this month,” have prompted an industry advertising group to ask the FTC for a six-month delay on implementation, AdWeek reports. “It’s a complete makeover and that will take time,” said Interactive Advertising Bureau Senior VP and General Counsel Mike Zaneis, adding, “They’ll need time to determine if they can bear the burden of a strict liability regime or convert to a pay-for-content model.” Morrison Foerster Partner D. Reed Freeman, Jr., CIPP/US, noted the changes are “a market-altering event…It won’t be the end of the world, but there will be a lot of fallout first.”
Full Story